Forging effective client collaborations

Here's that list of Top 7 tips for outstanding client relationship management.

Client relationship

One : Build trust selling is like dating.

To build credibility, use common sense when dealing with clients. That means you need to be knowledgeable and informed about the product slash services you sell your competitors products slash services and show an in depth knowledge of your clients industry.

Two : Be the go to person you want to be one person that customers come to first

Be the Go to Person for your client

Whenever they have a problem or question about something happening in their industry. Learn as much as you can stay informed about everything happening that may be important to your clients. share this knowledge and information with them so that when the time comes for the client looking for a paid answer to their problems, you're the first one they call on your customers team.

Three : Know which clients to focus your time on.

You only have a limited number of hours during your work day. So you have to maximise the use of your client contact. If you follow the 8020 rule, you should be spending 80% of your time with the top 20% of your clients that bring in 80% of your sales.

Four : Don't sell solutions, sell answers and results.

Listen and observe your clients pains and challenges rather than pushing a product. I briefly touched on this in the other points, but this one deserves to be mentioned on its own. You need to understand the pains, challenges and goals your clients face so you can align the product slash services you offer in a way that resolves their challenges or helps them meet their goals.

Five : Don't compete on price.

Money is not everything

If a client is on a budget or is asking for a discount, try reducing the services offered all over a product with fewer features. If you take away from the price you should also take away from the offering.

Six : Be able to answer why should your client buy from you?

You should be able to demonstrate to your clients the benefits of your product or service. Basically, you need to tell them what your product slash service will do for them rather than just what's your product slash services does.

Seven : Be able to answer How are you different from all the other vendors?

To answer this effectively, you also need to be knowledgeable about your competitors offerings. Your marketing department should be able to help you list out all the ways in which your product slash service is noticeably different from your competitors and why this difference is important to them.