Modern marketing: think outside the box

Machine Learning, AI

I wonder if we might not see that in the next five to seven years, I don't know that it's nearly that far out with all of the things happening, you know, around machine learning AI, this technology is making so many things possible around personalization, that it's almost going to feel funny to get communications that doesn't feel like it's speaking to me.

And I think that's where the expectation is going, because of what digital marketing is enabling. So I think we're absolutely going there.

Options are going to be enormous due to Digital Marketing

And it's going to push all people, marketers, in particular, to have to become more comfortable with ambiguity. Because the number of permutations that you can have for any one of those experiences, there's no journey map big enough in the world to capture all of them. Part of our discussion was that, you know, it'll be made on the fly, but it'll be based around, you know, race and gender and sexual preference and all that type of thing.

Digital Marketing is ambiguity?

So the ambiguity piece becomes really interesting. If it goes wrong. Isn't this the beauty though, right? And this is where I think the cultural mindset or you know, the, the the talent question really gets put into play. I can put it out into a little tiny sliver of the marketplace and test and learn today in a way I couldn't at all five years ago that I think is actually the real challenge is how do we start operating at that speed? Where it is test and learn and test and learn and test and learn and but not get caught in analysis paralysis is good enough.